BUSN - American Airline Marketing Report
A paragraph or two on each topic in original work and site info in APA format.
Sections to cover:
Key environmental and external factors
Technological/Operations factors
Risk Analysis (legal, economic, social and market barriers
(Firm Analysis) Suppliers, Distribution and Resellers
Specific Actions to be taken for the 5Ps/marketing mix:
Pricing
Packaging
Advertising/Promotion/Public Relations/Sales Management
Sales/Distribution Channels
Product development/R&D
Internet, ecommerce and social media
Customer/Technical Service
Marketing Research
Financial warranties
Technology/Data Processing
Any other specific roles for non-marketing departments
0 comments:
Post a Comment